Luluda is a small, agile team obsessed with one thing — international ancillary order business. From baggage fees to Wi-Fi, seat selection, insurance and booking guarantees, we help airlines and partners unlock revenue at every touchpoint.
We run the full lifecycle of ancillary orders for airlines and travel partners — from product setup and pricing to booking, settlement and support.
Our signature product. Flexible checked & carry-on baggage bundles, priced and booked smoothly across international routes.
High-speed connectivity passes for passengers, bundled with their booking in just a few clicks.
Preferred seats, extra legroom and upgrades — offered at the right moment in the booking flow.
Tailored coverage for international travellers, integrated cleanly into the ancillary order journey.
Reliable confirmations and protection across every ancillary order — fewer hiccups, happier travellers.
One streamlined system for ancillary order booking, settlement and support across airlines and partners.
Luluda was founded in Chengdu in 2019 as Asia's No.1 specialist in ancillary products. We don't try to do everything — we go deep on what matters: getting ancillary orders right, from baggage to guarantees.
Backed by teams in Chengdu, Wuhan, Beijing and Hong Kong, and serving routes across Asia and Europe, we combine local expertise with international reach — and we move fast.
Four offices, one focus — bringing ancillary expertise to partners and passengers everywhere.
From Asia to Europe, Luluda serves international ancillary orders across markets and time zones — with the speed of a small team and the reliability of a specialist.
Whether you're an airline, an OTA or a travel partner — let's talk about building your ancillary order journey with Asia's No.1 specialist.
